With the number of online video viewers growing it is important for advertisers to entice and engage viewers in a more interactive manner. Standard pre-roll creative is an effective solution, but what other innovative in-stream video formats are available? In this 45 minute webinar presented by PointRoll, learn about new and innovative ways to capture [...]

It’s time to get more dynamic Hollywood.
In an industry landscape where new capabilities are introduced on a weekly basis, the days of “static” creative is being surpassed by new innovative concepts and ideas.  You may have heard of one phrase that became very popular in digital advertising in 2011- Dynamic Creative.  The majority of advertisers [...]

In the spirit of the upcoming Presidential election, advertisers should take a cue from politicians. I’m not suggesting they engage in philanderous relationships, siphon money from the campaign coffers or make empty claims and promises, but rather, pander to their constituents, or in advertising speak, their target audience(s).  Politicians know well, that no two voters [...]

Everyone is talking about interactive video ads for 2012 and there’s a good reason for that. Today we released our Video Benchmark Study which we conducted from Q2-Q4 of last year. After analyzing billions of in-stream video ad impressions, we found that 78% of viewers completed 100% of interactive in-stream ads, compared to 69% who [...]