TREND WATCH: Agencies See Effectiveness in Online Video, Yahoo Buys Tumblr, Twitter Launches New Ad
Ad Agencies See Effectiveness in Online Video According to a March 2013 survey of U.S. advertising agency executives conducted by BrightRoll , 75% of respondents said online video ads were equally or more effective than traditional TV. Nine out of 10 also thought online video ads had equal or greater impact than display ads. eMarketer estimates that video ad spending will grow 41.4% in 2013, to reach $4.1 ...
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