In-Stream Video Benchmarks Show Surge in Popularity and Effectiveness

In-Stream Video Benchmarks Show Surge in Popularity and Effectiveness

In-stream video grew 37 percent from 2011 to 2012, and its performance far outpaced that of competing ad formats. That’s the word from the first installment of PointRoll’s soon-to- ...

Announcement: PointRoll Introduces Next Generation Data Visualization and Reporting API

Announcement: PointRoll Introduces Next Generation Data Visualization and Reporting API

I’m pleased to share that we have just launched new features to our OnPoint platform. The latest enhancements provide better data visualization, reporting and analysis to make unde ...

PRESS RELEASE: PointRoll Names Mario Diez Chief Executive Officer

PRESS RELEASE: PointRoll Names Mario Diez Chief Executive Officer

We’re excited to announce the appointment of Mario Diez as our new Chief Executive Officer. Join us in welcoming Mario back to the PointRoll family!  New York, NY, March 26, 2013 – ...

SXSWi Event Reinforces PointRoll’s Commitment to Creative

SXSWi Event Reinforces PointRoll’s Commitment to Creative

PointRoll was built on a foundation of bringing more creative digital advertising to the world. One of our main priorities this year is refocusing our attention on the creativity a ...

PointRoll Supports New IAB In-Stream Video Rising Stars

PointRoll Supports New IAB In-Stream Video Rising Stars

It was exciting to see the IAB reveal the five Digital Video Rising Stars today. I enjoyed being part of the process, evaluating each format during the technical review before the ...

The Future is Now: 2013 Digital Advertising Trends Report

The Future is Now: 2013 Digital Advertising Trends Report

Some of you may have caught our webinar in early December, “In Fashion: Digital Advertising Trends and Adoption in 2013 and Beyond.” John Percival, one of our creative technologist ...

Cat Spurway-Hepler in Philly Ad News

Cat Spurway-Hepler in Philly Ad News

We've been speaking a lot about how 2013 is the year of adoption. Cat Spurway-Hepler, our SVP of Strategy and Marketing, was recently published in Philly Ad News speaking about thi ...

AutoTrader’s Look at Better Page Takeover Ad Design

Scott Harriman, Sr. Interactive Advertising Designer-User Experience at AutoTrader.com wrote an article focused on publisher-side considerations for takeover ads. The article, published by User Experience Magazine yesterday, discusses page takeover design best practices - and the value of having a UX design team involved throughout the creative process. We are proud to partner with AutoTrader for their comp ...

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5 Advertisers That Made a Lasting Impact on America

Throughout time, companies have relied on advertising to reach its customer base on a national level and from generation to generation. One could say that some brands have even evolved as a result of its advertisements. Some have gained nationwide recognition for their catchy tune, character personalities, signature logo and/or catch phrase. Let’s explore 5 advertisers that caught the attention of every con ...

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What Comes After Video Viewability?

Viewability metrics have become a rallying cry as of late, but with the MRC and IAB expected to announce a standard for in-stream video veiwability this year, it will no longer be a differentiator. Publishers, ad servers, and vendors will have a blueprint for measurement – and no room for excuses. Now that everyone will be reporting on viewability, what’s next?  Our own Todd Pasternack, VP of Product Strate ...

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Rise of the Super Bowl War Room

For the first time in its 48 year history, the Super Bowl was played in New York City last night.  While the Seattle Seahawks defense dismantled the Denver Broncos offense, advertisers were busy implementing their own game plans and strategy. Finally, Madison Avenue was hosting the Super Bowl of Advertising. It was only fitting that these two finally had a week-long celebration of American culture and consu ...

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