PointRoll is pleased to announce the release of OnPoint version 1 which includes Dynamic Content Optimization (DCO) and an Analytics Dashboard. The DCO features of the OnPoint platform lets marketers reach the right audience with relevant, consistent and creative advertising across multiple digital channels. The Analytics Dashboard allows users to easily monitor mid and post campaign [...]

Originally seen on http://blogs.imediaconnection.com/blog/2012/05/10/driving-video-advertising-forward-with-the-v-suite/ I got into my car this morning, put the key in the ignition, and it started. I pressed a button on my dashboard, and my radio came on. I turned the volume up; it got louder. Turned it down, and all I heard was the road. I pressed the accelerator with my [...]

With everyone rushing to explore the in-stream video space, brands and marketers continue to search for creative ways to stand out and drive user interaction. Whether brand awareness or direct response is the end goal, marketers need to understand the various components of an in-stream ad  and the necessary steps needed to build a successful campaign. [...]

In March 2012 over 8 billion online video ads were served in the US1, almost double the amount that were served in March 2011. So what’s driven this staggering growth in the last 12 months? There have been several key developments across the ecosystem that have improved online video advertising and led to widespread adoption. [...]