Ad Agencies See Effectiveness in Online Video  According to a March 2013 survey of U.S. advertising agency executives conducted by BrightRoll , 75% of respondents said online video ads were equally or more effective than traditional TV. Nine out of 10 also thought online video ads had equal or greater impact than display ads. eMarketer estimates that video ad spending will grow 41.4% in 2013, to reach $4.1 ...

Mobile ads grew 88% year over year and both mobile click-through rates and mobile in-banner completion rates are in line with the rates obtained via rich media, according to the second installment of PointRoll’s soon-to-be-released 2012 Benchmark Report. These and other results appeared in MediaPost Thursday. Interactive mobile ads posted strong brand time and video completion rates of 14.45 seconds and 40% ...

Google+ Gets a Makeover  During the Google I/O Annual Developers Conference in San Francisco, CA on Wednesday Google announced it's plan to revamp its Google+ social network. The 41 new features or enhancements center on three major areas: Google+ social stream, Hangouts and photos. Below is a breakdown of what changes you can expect to see in all three major areas. Social Steam: Users can layout their soci ...

In-stream video grew 37 percent from 2011 to 2012, and its performance far outpaced that of competing ad formats. That’s the word from the first installment of PointRoll’s soon-to-be-released 2012 Benchmark Report. Leading industry analyst Will Richmond reported the early findings in this morning’s VideoNuze, noting that the click-through rate (CTR), for in-stream video is four times higher than the CTR for ...