PointRoll ShopLocal Summit 2011: Recipe for Digital Success


Retail and consumer packaged goods brand leaders gathered to discuss the current and future state of digital marketing and moving across screens to reach, engage and inspire consumers throughout the path to purchase. This sixth annual, one and a half day summit held August 3-4 at the Swissotel in Chicago for an exclusive, invite-only event. Throughout the summit, attendees learned from leading marketers and industry insiders how advertisers can deliver local, personalized and relevant marketing to their consumers across any and every screen including online digital display, e-circulars, mobile, search, Facebook and digital out of home. Below, you will find an archive of the presentations delivered at this year’s PointRoll ShopLocal Summit. If you would like a copy of one of the presentations, please reach out to your PointRoll representative, or contact summit@pointroll.com.
Wednesday, August 3
Session Title and Presenter	Session Description	Session Video
Recipe for Success: The 5 Ingredients of Successful Digital Marketing Cat Spurway Hepler, SVP, Strategy and Marketing – PointRoll	In this informative and interactive session, PointRoll’s SVP of Strategy and Marketing, Cat Spurway-Hepler covers the 5 key ingredients to successful digital marketing and how to build a bridge between a brand and consumers.
The Right Ingredients: Driving Grocer Innovation & In-Store Sales Kat Kozitza, Director of Interactive and Direct Marketing – SUPERVALU	Last holiday season mobile and social had a discernible influence on holiday sales online and in stores. Learn what to expect this year from shoppers who use their mobile devices and turn to social media to find deals and make more informed purchase decisions.
Holiday Shopping Trends: How Mobile & Social Are Changing Shopping Behavior Jeffrey Grau – Principal Analyst – eMarketer	Last holiday season mobile and social had a discernible influence on holiday sales online and in stores. Learn what to expect this year from shoppers who use their mobile devices and turn to social media to find deals and make more informed purchase decisions.
User-Centered Advertising: Managing Your Customer’s ROI Michael Lowenstern, Managing Director of Digital Advertising – R/GA	Walk through the 5 pillars of good digital advertising, from a consumer’s point of view rather than a marketer’s point of view. Get in the shoes of the consumer to more effectively and efficiently reach them.
Mobile Quick Bite: Mobile Circular – Delivering the FSI to Consumers on the Move Marcus Startzel – SVP – Sales, Millennial Media	Mobile advertising has exploded in the last year, and advertisers from all verticals are shifting ad spend and jumping into the space, especially retail. As mobile technology continues to improve, retailers have a unique opportunity to flex their creative muscles and execute campaigns that are uniquely relevant to product lines, their customer base, or geographic location. In this session, learn how retailers are foregoing the traditional FSI and utilizing mobile creative executions such as the Mobile Circular to drive their business.
Why Mobile is a Critical Component of Any Digital Strategy Rich Lesperance, Director of Online Marketing and Emerging Media – Walgreens	Hear Walgreens’ organization’s approach to mobile, and why both ‘mobile marketing’ and ‘marketing mobile’ present new and exciting opportunities for a multichannel retailer.
Social Strategy and Solutions to Ring Your Ca$h Regi$ter! Moderator: Vikram Sharma, VP Retail Strategy for Gannett Digital Ventures and former CEO of ShopLocal Panelists: Jai Rawat, CEO – ShopSocially Patrick Toland, Managing Director North America – TBG Digital Chris Tuff, VP Social Media – 22squared	Social media is becoming increasingly critical and influential along the path to purchase. Facebook particularly has created new opportunities to target and engage consumers, but national brands are just scratching the surface. This panel of experts from the agency and technology worlds will share social strategies to ring your ca$h regi$ter, both online and in-store!
How is Digital Changing the Path to Purchase Jason Unger, SVP Group Creative Director – MARS Advertising	The escalating adoption of digital technologies has caused an evolution of the shopper’s decision-making process. We’ll look at how digital can be used to affect shopper behavior at every stage along the path.
What’s Next? The Latest Advancements in ShopLocal Technology Jason Lord – Sr. Director, Client Services & Technical Sales – PointRoll Chris Stone, Director, Client Services and Retail Product Management – PointRoll	In this session Jason Lord, PointRoll’s head of client services and Chris Stone, product manager for PointRoll’s ShopLocal product suite, will discuss some of the latest and greatest advancements with ShopLocal technology, as well as answer some frequently asked questions they’ve received in the field.
Thursday, August 4
Session Title and Presenter	Session Description	Recorded Session Video
Fireside Chat: Trends/Future Predictions from the Practitioners Moderator: Sarah Ripmaster, VP of Sales – PointRoll Panelists: Tim Glover, Director – Empower MediaMarketing Jamie Ray, VP of Retail – PointRoll David Jakubowski, CEO – Aggregate Knowledge	In this panel discussion, industry “practitioners” uncover local digital marketing predictions and trends from both the agency and technology partner perspective.	Coming soon!
Creative Bite: Cutting Edge Retail and CPG Campaigns Dan Mouradian – Technical Sales Director – PointRoll	PointRoll’s Dan Mouradian, Technical Sales Director, showcases some of the most creative and engaging campaigns from PointRoll’s CPG and Retail clients spanning rich media display, social and mobile.
The Allure of Audience Management: How the Promise of Audience Management Can Build Brands Adam Harris, Director of Business and Corporate Development – PointRoll Yoav Arnstein, Co-Founder and CEO – Legolas	Learn how a major CPG brand navigated the new world of audience management to find, better understand, and message to their consumers across multiple brands.
Online Advertising that Drives In-Store Sales Michelle Hulst, SVP Strategic Partnerships – Datalogix	Learn how both manufactures and retailers are using POS data to target and measure their online advertising campaigns back to in-store sales. Don’t miss this exciting game changer that truly connects the digital experience to a consumer’s actions in-store.