PointRoll Puts Engagement on the Map: Check Out the United States of Digital Engagement
From time spent and click through to video views and vertical insights, PointRoll’s United States of Digital Engagement celebrates independence day with interactivity. As you kick off this Fourth of July with sun, fun and friends we’re serving up a full plate of consumer engagement with all the fixins.’
Whether hitting the beach in Florida, at a rooftop party in Manhattan, or firing up the grill in Nebraska, state-by-state celebrations are as unique as their consumer engagement activity.
New Mexico, for instance, is known for its green chile but their Interaction Rate is just as hot, thanks to high-performing campaigns from Land Rover, CVS, and RadioShack. And in Texas, everything’s bigger, including Average Brand Interaction Time! Texas is almost 10% above the national average.
Check out the interactive United States of Digital Engagement to learn more about your state.