PointRoll Puts Engagement on the Map: Check Out the United States of Digital Engagement

From time spent and click through to video views and vertical insights, PointRoll’s United States of Digital Engagement celebrates independence day with interactivity. As you kick off this Fourth of July with sun, fun and friends we’re serving up a full plate of consumer engagement with all the fixins.’

Whether hitting the beach in Florida, at a rooftop party in Manhattan, or firing up the grill in Nebraska, state-by-state celebrations are as unique as their consumer engagement activity.

New Mexico, for instance, is known for its green chile but their Interaction Rate is just as hot, thanks to high-performing campaigns from Land Rover, CVS, and RadioShack. And in Texas, everything’s bigger, including Average Brand Interaction Time! Texas is almost 10% above the national average.


Check out the interactive United States of Digital Engagement to learn more about your state.

About The Author

Cat Spurway-Hepler, SVP Strategy & Marketing

Cat Spurway-Hepler leads strategic business and client efforts that span digital marketing insights, product and partnership development, marketing, internal team development and strategic planning. Having been a marketer and business leader for close to 15 years, Cat has successfully positioned and brought to market businesses, products and campaigns generating millions in revenue. Key in architecting the strategy that positions PointRoll at the forefront of digital marketing services and delivery, Cat provides PointRoll and our clients with extensive knowledge of the digital marketing ecosystem and opportunities. The driving force behind PointRoll's innovative and effective marketing approach, Cat strategically built the company's marketing team before turning the tables and working directly with clients to further their digital goals as a sales executive in the Southeast. Cat successfully built PointRoll's southeast sales office in Atlanta, leading the team in providing consultative, compelling and measurable rich media programs to clients including BBDO, UPS, Disney and more. Cat began her career at direct-response agency M&M working with clients including Walmart, Saks Fifth Avenue and Bergdorf Goodman followed by client-side roles as Brand Manager at Exelon and Foamex, producers of leading consumer products Tempur-pedic and Mr. Clean Magic Eraser. Cat parlayed her agency and brand experience into a consulting lead with GailForce Communications, where her clients included ALC and ARAMARK.

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