Clicks Aren’t (The Only) Connections: A Powerful Presentation from #DigNC
The Digital Non Conference just wrapped up in Cincinnati and from all the tweets it looks like it was a huge and inspirational success! PointRoll was thrilled to join our valued partner and client Empower MediaMarketing in a session entitled, “Clicks Aren’t (The Only) Connections.”
Jim Price, CEO of Empower, presented a compelling story with Jason Tafler, CEO of PointRoll, about the emerging value of making connections across the digital landscape, building relationships with a cohesive, engaging message. The story of true engagement cannot be told through clicks alone.
Spend some time looking through the presentation and then think about how you’re making connections with you audience through the purchase funnel. With all of the potential connections through mobile, social, video, search… are you rethinking your marketing strategy?
