Digital Circulars-Necessary for Your Retail Marketing Mix

Jamie Ray Retail Digital Circular ArticleJamie Ray, VP of Retail at PointRoll, mentions that even though s recent Nielsen study found that audiences for digital circulars are currently relatively small, conversion rates are strong and there is a growing demand for digital. Retailers, especially, need to consider digital circulars as an important part of their marketing mix. If you are a retailer looking to drive in-store and online traffic check out this article for tips to consider as you plan your digital circular strategies:

About The Author

Kiley Peters

Kiley Peters is the Brand Marketing Manager at PointRoll. She is a key brand ambassador, acting as the "voice" of PointRoll, maintaining a consistent look and feel across all marketing efforts. In her role, she organizes and implements events, leads external press relationships, distributes internal and external communications, assists with creative design and manages social media initiatives. Prior to PointRoll, Kiley worked as a Branding and Marketing Manager at Resolution Media, an Omnicom digital marketing agency. She began her career in San Diego, California as a Marketing Specialist and International Event Manager for San Diego State University's Entrepreneurial Management Center. She holds a dual Bachelor's degree in Advertising and Broadcast and Electronic Communications from Marquette University and is an avid Marquette basketball and Green Bay Packers fan!

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