Hurricane Sandy Preparedness

Please be advised that PointRoll has taken the necessary steps to prepare our people and our systems should Hurricane Sandy threaten operations.

Our technology teams have initiated the necessary precautions to ensure campaigns continue to deliver as scheduled and we will advise you of any challenges, though we don’t anticipate any. Please keep an eye on our social networks for the most up to the minute updates: and @pointroll

Should you have any questions or concerns please email

UPDATE (6:42 EDT): All systems remain healthy.

UPDATE (9:47 AM EDT Tuesday):We weathered the storm with no interruption of service. Thanks to all ‘rollers who worked to insure there would be no issues. Hope you all stayed safe too!

About The Author

Cat Spurway-Hepler, SVP Strategy & Marketing

Cat Spurway-Hepler leads strategic business and client efforts that span digital marketing insights, product and partnership development, marketing, internal team development and strategic planning. Having been a marketer and business leader for close to 15 years, Cat has successfully positioned and brought to market businesses, products and campaigns generating millions in revenue. Key in architecting the strategy that positions PointRoll at the forefront of digital marketing services and delivery, Cat provides PointRoll and our clients with extensive knowledge of the digital marketing ecosystem and opportunities. The driving force behind PointRoll's innovative and effective marketing approach, Cat strategically built the company's marketing team before turning the tables and working directly with clients to further their digital goals as a sales executive in the Southeast. Cat successfully built PointRoll's southeast sales office in Atlanta, leading the team in providing consultative, compelling and measurable rich media programs to clients including BBDO, UPS, Disney and more. Cat began her career at direct-response agency M&M working with clients including Walmart, Saks Fifth Avenue and Bergdorf Goodman followed by client-side roles as Brand Manager at Exelon and Foamex, producers of leading consumer products Tempur-pedic and Mr. Clean Magic Eraser. Cat parlayed her agency and brand experience into a consulting lead with GailForce Communications, where her clients included ALC and ARAMARK.

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