Information Regarding Wall Street Journal Article
PointRoll’s name was included in a Wall Street Journal article this morning about online advertising privacy issues related to mobile ads and the Safari browser. I wanted to provide additional insight as to why we were included in the article and reinforce our current stance on the issue.
PointRoll does not currently employ the Safari technique outlined in the article. PointRoll conducted a limited test within the Safari browser to determine the effectiveness of our mobile ads. The test did not involve the collection, retention or resale of any specific user information. The limited test ended on February 8, 2012, and we made the decision not to employ this practice further.
The Safari technique is not available for any PointRoll clients and is not a part of our standard service offering.
I encourage any of our partners who have additional questions to reach out to me directly at firstname.lastname@example.org