Information Regarding Wall Street Journal Article

Rob Gatto

Rob Gatto, PointRoll's CEO, has more than 24 years of experience in the technology industry – managing marketing, sales, distribution channels, and new market development. Mr. Gatto's experience is a perfect match for his work in managing revenue growth at PointRoll. Having been with ShopLocal for over 8 years prior to the acquisition by Gannett and PointRoll, he has been involved in driving the ShopLocal business from just a few clients to more than 100 today. Mr. Gatto has been instrumental in architecting the strategy that positions ShopLocal at the forefront of the use of the Internet as a vital part of the store marketing mix. He provides our clients with extensive experience in multi-channel marketing and a unique blend of expertise across media, analytics and Internet application development. Prior to joining ShopLocal, Mr. Gatto held various sales executive positions at Hyperion Solutions, the leader in financial analytics software and SPSS Inc. the leading provider of predictive analytics and data mining software.