The Future is Now: 2013 Digital Advertising Trends Report

Some of you may have caught our webinar in early December, “In Fashion: Digital Advertising Trends and Adoption in 2013 and Beyond.” John Percival, one of our creative technologists here at PointRoll (and author of HTML5 Advertising) and I presented on what we saw as the trends for 2013.  The recorded presentation is available here, but now you can also download the full report “Twenty13 Trends & Beyond.”

We took a look at some of the emerging advertising technologies and strategies, as well as how our tried and true solutions are evolving.  Bottom line, from interactive video and social media to mobile and emerging platforms, changes in consumer behavior and available technology have ushered in the “year of adoption.”

Want the long and short of it? Take a look at the graphic below to see the highlights of the report.

PointRoll: The Year of Adoption

About The Author

Cat Spurway-Hepler, SVP Strategy & Marketing

Cat Spurway-Hepler leads strategic business and client efforts that span digital marketing insights, product and partnership development, marketing, internal team development and strategic planning. Having been a marketer and business leader for close to 15 years, Cat has successfully positioned and brought to market businesses, products and campaigns generating millions in revenue. Key in architecting the strategy that positions PointRoll at the forefront of digital marketing services and delivery, Cat provides PointRoll and our clients with extensive knowledge of the digital marketing ecosystem and opportunities. The driving force behind PointRoll's innovative and effective marketing approach, Cat strategically built the company's marketing team before turning the tables and working directly with clients to further their digital goals as a sales executive in the Southeast. Cat successfully built PointRoll's southeast sales office in Atlanta, leading the team in providing consultative, compelling and measurable rich media programs to clients including BBDO, UPS, Disney and more. Cat began her career at direct-response agency M&M working with clients including Walmart, Saks Fifth Avenue and Bergdorf Goodman followed by client-side roles as Brand Manager at Exelon and Foamex, producers of leading consumer products Tempur-pedic and Mr. Clean Magic Eraser. Cat parlayed her agency and brand experience into a consulting lead with GailForce Communications, where her clients included ALC and ARAMARK.

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