The Future is Now: 2013 Digital Advertising Trends Report
Some of you may have caught our webinar in early December, “In Fashion: Digital Advertising Trends and Adoption in 2013 and Beyond.” John Percival, one of our creative technologists here at PointRoll (and author of HTML5 Advertising) and I presented on what we saw as the trends for 2013. The recorded presentation is available here, but now you can also download the full report “Twenty13 Trends & Beyond.”
We took a look at some of the emerging advertising technologies and strategies, as well as how our tried and true solutions are evolving. Bottom line, from interactive video and social media to mobile and emerging platforms, changes in consumer behavior and available technology have ushered in the “year of adoption.”
Want the long and short of it? Take a look at the graphic below to see the highlights of the report.