Where to Find PointRoll: November 2012
PointRoll will be speaking on panels at both ad:tech NY and OMMA Premium Display in November. If you happen to be there, please make sure to stop by and say “hi.”
New York, NY
November 7 & 8th
Cat Spurway-Hepler, our SVP of Strategy & Marketing, will be speaking on the “Media Measurement & ROI: Generate More Effective Campaigns” Panel on Thursday, November 8th at 2:45pm EST.
With so many ways to measure campaign reach, engagement and ultimately performance, marketers need to get at the metrics that matter—namely, the ROI. But how can you leverage data-driven insights to assess, plan and buy the correct audience? How do you tell which provider has the right combination of data, technology and inventory that’s best for your needs? Measuring reach and ROI are just a few tangible ways, but finding the right approach to connect relevant messages with high-value audiences is more critical than ever. The ROI can be different for each campaign—it can be more sales, more awareness, more buzz. But whatever it is, ROI is the measure of success. Join us in this analytics session as we dive into how marketers can best evaluate the success or failure of their ad spending. We’ll take a hard look at when and how ad dollars are boosting your bottom line.
- Hear compelling case studies with detailed results on ROI and engagement
- Learn how leading brands and agencies are measuring ROI
- Gain new insight into the tools and services available to assess performance
New York, NY
Cat Spurway-Hepler will also be speaking on the “Will The Viewable Impression Really Change Anything” Panel at 4:15pm EST.
For over a decade, the dirty little secret of online display was that a startlingly large number of ads got counted by buyers and sellers as “served” that were never seen. Media buyers and much of the ad economy appear to support an evolving “viewable impression” metric. How and when will this change the game of online display? Which players and models get helped or hurt? More importantly, can this focus on the state of the Web page itself finally get publishers to clear out the clutter? Shouldn’t share of voice and ownership of the page be a greater part of the premium display story? Shouldn’t the increased engagement metrics from cleaner, leaner mobile and tablet environments teach us something about the role of user experience in ad effectiveness? We bring together both buyers and sellers to discuss measuring and maximizing real engagement.