Connecting Online and In-Store: Staples Success Story
Major Retailer Staples sees 140% Increase in Sales and 4% Increase in Store Traffic from Integrated Digital Marketing Campaign
Gannett companies including PointRoll prove that integrated offline and online campaigns deliver results. Staples, the second largest eCommerce player with 1800 stores in the US and Canada, challenged Gannett to create a fully integrated campaign across print, social, mobile, and online. See how the PointRoll powered eCircular campaign along with sister companies Blinq and ShopLocal played a pivotal role in increasing sales and traffic.