Connecting Online and In-Store: Staples Success Story

Major Retailer Staples sees 140% Increase in Sales and 4% Increase in Store Traffic from Integrated Digital Marketing Campaign

Gannett companies including PointRoll prove that integrated offline and online campaigns deliver results. Staples, the second largest eCommerce player with 1800 stores in the US and Canada, challenged Gannett to create a fully integrated campaign across print, social, mobile, and online. See how the PointRoll powered  eCircular campaign along with sister companies Blinq and ShopLocal played a pivotal role in increasing sales and traffic.

About The Author

Maura Dailey

Maura Dailey is a PointRoll Marketing mainstay, having been with the company since 2006. From the newsletter to the website to the blog, Maura maintains PointRoll's digital presence with grace and style.

Number of Entries : 31

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