Social Shopping: Boost Your Holiday Campaigns with ShopLocal & Adgregate ShopFans
It’s November. The weather is getting colder, your Jersey Shore Halloween costume is tucked far into your closet and Conan O’Brien is finally back on the air. But for most marketers in Retail, it means stressful days ahead launching your Q4 holiday campaign.
The marketing team has reviewed and developed their holiday promotion schedule. Soon the Black Friday sneak peeks will be rolling out, then comes the % OFF and $ OFF specials, followed by the “Last Chance to get in time for Xmas” promotions, and finally it’s all over with the “After Xmas Holiday Clearance” campaign. It’s finally over and marketers can finally come home and sleep at a decent hour.
Throughout all this, there’s reliable data to look back on to see how past campaigns performed. Whether it’s a dynamic banner campaign or targeted promotional emails, there is evidence and knowledge to help guide you through the holiday. There is one channel of marketing that is growing rapidly, yet the marketing strategy is evolving…social.
Here are some quick Social Media best practices that we know:
- You need a Facebook and Twitter presence.
- Listen and interact with your customers.
- Create a mix of brand versus non-brand messages and content.
- Leverage your power users.
- Different messages and strategies are needed among the different social media outlets.
I want to focus in on #5 because it’s one that not followed as much as it should. Vijay Pullur of SocialTwist mentions in his recent article on Business Insider, “while Facebook dominates the referral market, Twitter is the champion of the highly-coveted click-through rate race.” This means that Facebook is better for spreading your messages and getting customers engaged and talking about your brand. However, when you want to drive people to your website, Twitter is a much better solution for that. Twitter seems like a good option for announcing promotions, sales, coupons and specials to get direct response, but Facebook is trickier.
Facebook fans want to stay on Facebook and socialize, so it is difficult to get them to your brand website. There are solutions out there to keep people on Facebook, yet still purchase from you (insert product placement). Recently, ShopLocal and Adgregate Markets partnered to create a Facebook tool called Adgregate ShopFans™. ShopFans™ will enable ShopLocal’s retail advertising clients to turn conversations into conversions for millions of active online shoppers on Facebook. ShopFans allows consumers to make secure purchase transactions directly in Facebook without compromising security and privacy. The offering will be part of ShopLocal’s Facebook Marketers Toolkit, which enables retailers to multiply the power of the local weekly circular with the audience of the world’s largest social network, and connect with shoppers both online and in-store.
Learn more about this partnership by reading the full press release in the PointRoll Resource Center.
Learn more about the Facebook Marketers Toolkit also on the Resource Center.
(And don’t forget, you can find PointRoll on Facebook!)
