TREND WATCH: YouTube Adds Subscribe Buttons, Turning Data into Insights, Facebook Ad Revenues

PointRoll YouTubeYouTube Adds Subscribe Buttons to Offsite Pages 
Wednesday, July 24th YouTube announced they had added one-click embeddable Subscribe buttons to offsite pages, allowing users to subscribe to a company or individual’s channel without visiting YouTube. The change is a part of YouTube’s effort to encourage more users to subscribe to more channels.

Turing Data into Insights and Stories
ClickZ put together a list of rules for turning data into insights and stories, below are some of the highlights.

Make it real. You audience something familiar to think about when you are explaining new concepts. For example, when YouTube was having issues explaining to their users just how big their audience really was they used this analogy, “If YouTube’s audience were a country, it would be the third largest in the world.”

Context is king. There is a lot of data out there, so give your audience enough context to help them understand why they should care about your data. For example, “45 million users, up from 35 million last year, with 90 percent of the new users accessing our content via mobile” is a lot more powerful than “We have 45 million users”.

No asterisks. Insights should be easily found and replicated. Don’t manipulate your audience by giving them data that came from an all time high or coming from a small sample size.

Facebook Gets 41% of Its Ad Revenues from Mobile
Advertising currently represents 88% of Facebook’s total revenues, mobile making up 41%. Facebook also reported that it now has 819 million monthly users, a 51% jump from the same period in 2012.

After Facebook’s announcement, their stock rose more than 15% in after-hours trading.

Chipotle Stages Fake Twitter Hack Attack 

Remember when Burger King’s Twitter account was hacked earlier this year? Well, this week, Chipotle decided to stage a fake hack in order to promote their “Adventurrito Treasure Hunt”. Strange messages like “Mittens13 password” and “Hi sweetie, can you please pick up some lime, salt and onions?” came from the brands Twitter account.

After Chipotle spokesperson, Chris Arnold, admitted to Mashable that the hack was a hoax, he reported that Chipotle added 4,000 followers that day, versus the normal rate of 250 followers per day. The “hack” tweets were retweeted about 12,000 times, versus an average of about 75 retweets per day for the account.

About The Author

Victoria Fortnum

Victoria Fortnum is an Associate Sales Solutions Manager at PointRoll. Victoria is currently responsible for pre-sale and post-sale support. She is passionate about seeking out the latest industry trends and is the founder of PointRoll’s Trend Watch. Prior to PointRoll, Victoria served as the Director of Digital PR and Events for a digital marketing consulting firm in Scottsdale, Arizona. Victoria holds a Bachelor’s degree in Communications and Media Analysis from Arizona State University.

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