BENCHMARKS: Complete 2012 Benchmark Report Released
Download the complete PointRoll 2012 Benchmark Report (or download the Mac Version).
Here are some highlights of the report:
In-stream video grew 37 percent from 2011 to 2012, and its performance far outpaced that of competing ad formats. Read more: In-Stream Video Benchmarks Show Surge in Popularity and Effectiveness
Mobile ads grew 88% year over year and both mobile click-through rates and mobile in-banner completion rates are in line with the rates obtained via rich media. Read more: Mobile Benchmarks Show Mobile Ads Have Grown 88% Year Over Year
Rich Media/Standard/ Viewability:
Rich media ads greatly increase brand time and click-through rate. Those are among the main findings of PointRoll’s 2012 Benchmarks Report, which shows that consumers who interact with rich media campaigns average 14 seconds of brand time per interaction — and are five times more likely to click on the ad once they’ve interacted. Read more: Ad Viewability Impacts CTR, Rich Media Campaigns Drive Engagement
Check out the graphic at left to see other key data points.