Top Five Things to Consider Before Selecting Your Advertising Technology Partner

Digital Technology PartnerThere are a number of new technologies available in the marketplace today. However, which advertising technology company do you partner with? Kailei Richardson walks you through the top five things to consider before choosing your new advertising technology company. Those five things include:


  • Identify your campaign goals and/or digital strategy.
  • Don’t hesitate to take time to fully evaluate their “digital resume.”
  • Understand the full suite of services that the prospective partner offers.
  • Determine the level of service that you can expect before, during and after your campaign.
  • Find out what form of measurement they use for tracking campaign results.

Visit Top Five Things to Consider Before Selecting Your Advertising Technology Partner to read the full article.

Originally published on MakeGood.

About The Author

Kailei Richardson

Kailei Richardson is the director of marketing as well as our resident social media subject matter expert. In her role, she leads strategic marketing efforts across PointRoll, as well as educates key clients on how to leverage social media and distributed content capabilities to build their brands and engage consumers. Prior to PointRoll Kailei worked in digital marketing strategy and mobile product management at A.H. Belo and, in her former career, in change management consulting at Accenture. An early adopter of social media, Kailei started her first blog in 2005 and has been keeping up with social media ever since. She holds an MBA in marketing and media management from the Kellogg School of Management at Northwestern University and a BA in interdisciplinary studies in society and culture from Emory University.

Number of Entries : 27

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