Top Five Things to Consider Before Selecting Your Advertising Technology Partner
There are a number of new technologies available in the marketplace today. However, which advertising technology company do you partner with? Kailei Richardson walks you through the top five things to consider before choosing your new advertising technology company. Those five things include:
- Identify your campaign goals and/or digital strategy.
- Don’t hesitate to take time to fully evaluate their “digital resume.”
- Understand the full suite of services that the prospective partner offers.
- Determine the level of service that you can expect before, during and after your campaign.
- Find out what form of measurement they use for tracking campaign results.
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Originally published on MakeGood.